Sub

Introduction Sub-optimization refers to a situation in which objectives of a sub-system prevail at the expense of the objectives of a system. This occurs when a system produces limited output compared to what it is capable of producing. In addition, sub-optimization also results in a situation where there is poor co-ordination of the elements and parts involved in the interplay.Advertising We will write a custom essay sample on Sub-Optimization Of The Canadian Food Production System specifically for you for only $16.05 $11/page Learn More In the Canadian food production system, sub-optimization has been caused by lack of appropriate coordination of production activities in the nation. The lack of coordination in the Canadian government exists among consumers, the government and the farmers. The lack of coordination has been caused by different goals among these groups. The consumers in the nation seek to be offered commodities that meet their needs at an affordable cost. On the other hand, the farmers need high profits while the government needs control aimed at protecting the interest of the public. This has led to sub-optimization of food production through the introduction of organic farming underpinned by public demand. However, these groups can achieve a common objective that meets their interests. Organic farming has sub-optimized the food production system through a variety of crops. These include cereal and forage crops. Vegetable and fruits have also been organically produced. In addition, the production of livestock products has also been organically achieved. Furthermore, the use of integrated weed and pest management methods has formed a crucial tool in the Canadian organic farming system. Organic production of forage and cereal crops Forage and cereal crops have been produced organically in Canada. This is because these crops have a low vulnerability to pest pressure. Their nutrient requirements are also lower than oth er crops. The production of cereals such as soya bean has been achieved through organic farming. However, the challenge of weeds still presents a challenge in the production of soya beans. Corn production has also thrived in Canada because of organic farming. The production of corn using organic methods has presented the farmers with the challenge of fertility and weed management. The challenge of fertility is due to the high nitrogen requirement of this cereal.Advertising Looking for essay on agriculture? Let's see if we can help you! Get your first paper with 15% OFF Learn More To address this challenge, farmers grow corn after the growth and harvesting of forage legumes. The current international market for organic cereals has risen. This is owed to their increased use in animals feeding. Canadian farmers have strived to obtain high profits from this opportunity. Organic production of fruits and vegetables Vegetables and fruits have also been grown in Canada using o rganic practices. Farmers, however, have witnessed several challenges in their production. Diseases and pests have caused significant problems in the organic production of vegetables and fruits. The Canadian government is making steps in regulating diseases and pest through the introduction of bio- pesticides that are organically approved. The production of organic horticultural crops to be sold in the markets is always lower than that produced using non-organic methods. This leads to lack of adequate benefits to farmers in relation to income generated from these crops. On the other hand, consumers prefer organic crops to other crops because of their high qualities. In response to this problem, farmers have adopted value addition systems at farm levels. This has enabled them to obtain sufficient sales thus, making substantial profits. Some of the methods that they have adopted include production of jellies, jams and juices. They have capitalized on these products because they have a long shelf life. Organic livestock production Organic farming is also used to produce livestock products in Canada. This is because the market for organic dairy products has increased. This has been successful because feeds are organically grown in most of the farms in the country. The government of Canada ensures that the meat products are free from avian, mammalian and fish by-products. In addition, it also prohibits all genetically produced substances. The government stipulates that animals identified with traces of these substances should be separated from the organic livestock herds. The separated animal cannot be sold for slaughter or production of organic meat products. Vaccination is only allowed in situations in which livestock diseases cannot be regulated by other organic methods. Quality and value of organic products Production of food using organic method ensures that interests of consumers, farmers, and government are met. Organically produced foods have higher returns than food products produced using non-organic methods. The premiums obtained from organic crops depend on the consumer markets handled by farmers. This is because consumers play a significant role in the prices of commodities.Advertising We will write a custom essay sample on Sub-Optimization Of The Canadian Food Production System specifically for you for only $16.05 $11/page Learn More Various consumer markets include; consumers, retailers, wholesalers and processers. High prices of organic commodities ensure that the production costs of the farmers are lowered. Thus, organically produced foods are of high quality and adequately meet the demands of various consumers. In addition, it enables authorities to have control over all activities relating to farming, products and their prices. Conclusion In conclusion, the food production system in Canada has been sub-optimized through emphasis on organic farming as opposed to other farming methods. Organic fa rming ensures that the interests of the government, consumers and farmers are met. This essay on Sub-Optimization Of The Canadian Food Production System was written and submitted by user Jorge Winters to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Industrial revolution (governm essays

Industrial revolution (governm essays How far did popular unrest contribute to political reform? The pressure supplied by large numbers of people and many different lobby groups at the time of early industrialisation, did to a large extent, help forge a way for political reform, however it was not the only factor. In the metamorphosis period of industrialisation where British industry went from cottage to factory styles of production, the working classes suffered a huge fall in living and working conditions. Disease was out of control, sanitation was non-existent and child and women labour were the flavour of the day. These deplorable conditions awakened a social consciousness in the lower gentry that had such an intimidating effect on the aristocracy that change was imminent. Ideas such as Marxism, socialism, Chartism, liberalism, utilitarianism and humanitarianism were grafted into the bourgeoisie psyche. The period 1760-1830 saw an incresed concern for human unhappiness, and especially for that of the young. It was Peel who, stimulated by a Manchester physician, Thomas Perci val, pressed on Parliament the need for regulation of the factories. His Act of 1802, the Health and Morals of Apprenticeships Act, limited hours of work and prescribed minimum standards of hygiene and education. Also the emergence of a middle class, suppressed with little to no political power also contributed to political reform. Thus with prevailing melancholy over the working and middle classes political reform was recognised by the oligarchy as a way of appeasing social agitation and accordingly a way of maintaining power. The fear of a peoples revolution was foremost on the minds of the landed aristocracy in Britain during industrialisation. The French Revolution in 1789 saw people power topple the hierarchy due to calamitous living conditions and hunger. These events in France made the British aristocracy make sure that if change was going to happen, then it was going to be dictated...

Hot Takes and Spit Takes

Hot Takes and Spit Takes Hot Takes and Spit Takes Hot Takes and Spit Takes By Mark Nichol Take is one of the most generic and therefore versatile verbs (and, as a noun, has multiple senses), prompting an extensive collection of idioms, many of which are listed below. give and take: compromise hot take: a published reaction or analysis of a recent news event that, often because of the time-sensitive nature, doesn’t offer much in the way of deep reflection I take it: a synonym for â€Å"I understand† as an introduction to expressing that the speaker or writer believes that something has occurred or is true and seeks corroboration intake: an opening for the collection or passage of fluid; also, input, or something taken in it doesn’t take: a statement (generally in the past tense) communicating a failure, or the beginning of a statement that some quality is not required to accomplish or understand something (as in â€Å"It doesn’t take a genius to realize that Johns dishonest†) it takes two: two parties are required to achieve a result on the take: being paid to do favors, or receiving bribes outtake: something removed from a piece of media, such as a scene from a television program or a film or a song recorded for but not included on an album; also, a flue or vent retake: the action of filming or recording a scene or a song as an improvement on an earlier instance, or a repeated instance of filming or recording; as a verb, receive or take again, photograph again, or recapture spit take: an act of suddenly spitting out liquid one is drinking in response to something funny or unexpected take a back seat: accept a subordinate role (from the notion of being relegated to the back seat of a vehicle) take a bath: suffer a significant financial loss (from the notion of having one’s wealth cleaned away) take a chill pill: relax take (one) to court: sue someone take (one) to the cleaners: deprive someone of money or possessions (from the notion of having clothes professionally cleaned) take a hike/walk: leave take a load off: a slang invitation to sit and relax take a meeting: participate in a meeting take a powder: leave quickly (origin obscure) take a seat: be seated take a stand: express an opinion on a controversial or divisive issue, or act to defend or attack a status quo take account of: consider or note take advantage of: exploit or profit by take after: resemble in some quality take aim/take aim at: target take an interest in: become interested in an activity or issue take apart: disassemble, or treat harshly or roughly take care of: attend to or provide for take care: be careful take charge: assume command or control take credit: communicate that one is responsible for an outcome take effect: become operative or be effective take exception: object take five: slang indicating permission to cease an activity, such as a rehearsal, for five minutes take for granted: assume, or devalue take (someone) for a ride: cheat or trick (from the notion of offering a person a ride in a vehicle as part of a plot) take fright: become frightened take (something) hard: suffer emotional pain from knowledge of an unfortunate or disadvantageous incident or result take heart: gain confidence or courage take hold: take effect, or grasp take in vain: use a name (generally, that of a deity or religious figure) disrespectfully or profanely take into account: make allowance for take issue: disagree or dispute take it easy: slang urging someone to discontinue acting emotionally or violently, or an informal farewell with the notion of â€Å"be at peace or relaxed† take it on the chin: suffer from an occurrence (on the analogy of being struck by a fist) take it or leave it: expression of an ultimatum take it out on (one): vindictively punish someone for something they are not responsible for take kindly to: be inclined to accept or approve (someone or something) take(s) a load off (one’s mind): relieve(s) pressure or a sense of responsibility take me for: part of a question (such as â€Å"What do you take me for- an idiot?†) with the sentiment â€Å"Do you assume that I am not intelligent or perceptive?† take no prisoners: show no mercy or be relentless take note/take notice of: observe or pay attention to take offense: become offended take office: assume the responsibility of an appointed or elected position take on (something): accept a responsibility take pains: go out of one’s way to effect an outcome take part: participate take place: occur take (one’s) place: figuratively or literally position oneself in a role or among others take root: become established, fixed, or rooted take shape: become distinctly developed or formed take shelter: protect oneself from adverse conditions such as a storm take ship: set out on a voyage take sides: ally with one of two parties, or advocate for one position in a disagreement take the blame: accept responsibility for a negative outcome take the cake: earn a prize (often said sarcastically in reference to outrageous behavior) (one) take(s) the Fifth: said in reference to refusing to divulge information (from the notion of invoking the Fifth Amendment to the US Constitution to protect oneself from self-incrimination) take the floor: stand to formally address an assembly take the plunge: pursue an opportunity, from the notion of diving or jumping into water take the rap: accept responsibility for a mistake or a crime (from underworld slang referring to a criminal charge) take (one’s time): act leisurely take to (something): slang referring to adapting to or becoming comfortable with an activity or a person, or to going to or into take to task: criticize take the trouble: undertake an activity or begin to effect an outcome take (one’s) turn: accept an opportunity to undertake something that two or more people are doing in turn take turns: an admonition to be fair about letting others do something in turn take: (someone or something) take(s) some getting used to: expression of the sentiment that someone or something is difficult to accommodate or is a challenge take water/take on water: figuratively or literally sinking take (one’s) word for it: believe another’s account or explanation what’s your take?: A question requesting one’s version of an incident or analysis of or opinion about an issue Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†30 Baseball Idioms5 Erroneously Constructed â€Å"Not Only . . . But Also† Sentences

Modernism Essay Example | Topics and Well Written Essays - 500 words - 3

Modernism - Essay Example Most modern homes had sliding doors, open floor plans, innovative design, and they were all built using the angular shapes. These modern houses are completely different from the previous houses that were built in ranches (Quinn 176). The main idea behind these designs developed because of modernism was to develop a modern outstanding architecture that did not present anything in the past. Evidently most of the constructions are a complete change from the past. Quinn says that these modern designs reflected modern social way of life in that the structures attempted to interlock the environment outside with internal living area (176). The use of glass walls made people get in contact with their natural environment. The use of open floors integrated their living experience with modernity during that time. Large spaces in the houses were to be used for various purposes within the residents. Architects during this time were in a position to use different techniques and materials when doing their constructions. Use of natural lights was very important during this time and most houses were built with the aim of allowing the penetration of natural lights in the homes (Quinn 176). Most of these modern homes were furnished using devices and domestic device ranged from roast collections, broilers, toasters, bicycles, mix masters for every member of the family, to storage rooms for all these equipment. The leading principle in the mid-century modern designs was production with conceptual creativity that was achievable through natural objects within the environments (Quinn 176). Therefore, the following are the major characteristics of mid-century modern designs; the utilization of steel, huge flat windowpanes, clerestory frames, decorative curtains, cantilevered rooftops, flat ridges, flat rooms, influence from Japan, half-done walls, assembled block, and amalgamation with

Computing Research Projects Essay Example | Topics and Well Written Essays - 4000 words - 1

Computing Research Projects - Essay Example Introduction World Wide Web in our societies around the globe is now a common phenomenon and accessories that facilitate this phenomenon like a web browsers does not only carry an immense business scope but they have become the representatives of the technology itself. Web browsers are the vehicles that carry you along the fascinating world of the web while facilitating the use and eliminating the reliance on any additional software aids. Today’s web browsers are supposed to provide possibly all functionalities that a web site has to offer and a surfer may need to enjoy his web experience. More importantly, web browsers need to meet the requirements of fetching information from all around the globe while warranting a complex integrated security mechanism. 1.1 Scope of Research Design and development of a web browser in the backdrop of technological advancements of Information and Communication Technologies (ICT) and the ever increasing support requirements is a serious underta king. It needs to support the cutting edge technologies, facilitate user while ensuring a pleasurable experience, playing and displaying nearly every possible format of information, securing browsing sessions, speeding up the task completions, adding ability to save sessions and user specific information, building abilities to recover from interruptions and breakups and the list goes on—it knows no limits. While discussing the scope of an explorer Godbole and Atul ( 2008) states, â€Å"It is the responsibility of the browser to display the document on the user’s screen when it receives it from the server. As a result, a browser consists of several large software components that work together that provide an abstracted view of seamless service.† Every day, there is a new change in technology, everyday there are new measures to be taken to ensure existence in the world of web browsing. The continued user support, maintenance and incorporation of updates are the ta sks that demand serious and sustainable project management approach to suit the enormity of task in hand. 1.2 History The history of web browsers is nearly as old as that of the Internet itself. Majority of historians of computer sciences have accepted Tim Berners-Lee as the founder of the explorer technology. However, the Mosaic explorer by Andreessen team in the year 1993 gave WWW technologies a real boost. Later on it was Andreessen who formed Netscape Company that launched first commercial explorer, the Netscape Navigator. It was not before 1995, when the Microsoft jumped into the explorer business with its first version of Internet Explorer to capture its market share. Since then the dominance in the market has been a tough fight among Internet Explorer, Opera, Netscape, Mozilla, Firefox, Safari and lately Google Chrome. (Cheshire, 2008). The history of web browsers’ development is a fast changing history because it had to keep pace with the technological innovations in the field of computers, software, communications and the Internet. Today, browser development requires not only a bunch of technological expertise but it also demands a methodical project management approach. 2. Literature Review The purpose of this literature review is to investigate the emerging

Problems with Education Essay Example for Free

Problems with Education Essay What is it that’s making our nation suffer from excelling in education? Not many would argue about the importance of excellence in education. Problems such as teacher attrition, lack of parent involvement, and teaching high-stakes testing may hinder progress in education. An education is an indispensable and essential tool, unfortunately, with all the jaded judgments; our students aren’t valuing or able to value their education. An Education can open the doors to opportunities that would have never been possible if it had not been for the knowledge and preparation that one received while in school. With the fluctuating economy and hesitant times, it is more important than ever for our nation’s children to receive the proper education and training that will allow them to acquire a good job and produce the revenue needed to live. Unfortunately, there are many problems facing our education system today, and several of them are having negative effects on the quality of the education our students are receiving. Would one feel comfortable fifty years from now, when the children who are victim of the disadvantages of teacher attrition, lack of parent involvement and a majority of their education being how to take a high stakes test, are running this nation? How soundly can one sleep knowing that their decisions on a bill deciphering how much of a pension someone will receive or what’s legal and what’s not is at stake? Should these problems be quietly swept under the rug and addressed again in another five years, or is it best bite the financial bullet and at the very least, acknowledge there is an issue? A serious problem that is attacking the education system in America is the alarming attrition rate of teachers. Only those not involved with education at all will argue that it is an undemanding profession; in actuality, it is a very demanding profession with an often overwhelming amount of pressure and responsibility tied to it. However, it can also be a very rewarding profession. Unfortunately, many teachers simply cannot overcome the immense responsibilities well enough to stick with the profession for any length of time. Jalongo and Heider (2006) present staggering statistics in their article, saying that forty-six percent of new teachers in this country quit teaching after five years or less, with that percentage growing to fifty percent in urban areas. Even more shocking is the fact that ninety percent of teachers who are hired in this country are replacements for teachers who have left teaching for some reason other than retirement (p. 379). There are many reasons that the rate of teachers leaving the profession is so high. Anhorn (2008) very concisely sums up some of the major problems in her article when she says, â€Å"Difficult work assignments, inadequate resources, isolation, role conflict, and reality shock are some top reasons for the horrendous attrition statistics with the widespread â€Å"sink or swim† attitude that is prevalent in so many schools† (p. 15). It is easy to see why the beginning teacher attrition rate is so high. There is simply so much to do these days, between extracurricular responsibilities and high-stakes testing, it is easy to get overwhelmed. In her article, Sitler (2007) sums it up quite nicely when she says, No one expects the first years of teaching to be easy. No one expects that Teaching assignments will never change. But no one expects either that One’s first years of teaching will be compromised by administrative Systems that make instability and disillusionment routine occurrences Rather than exceptions. (p. 22) If teachers received more support from the administration and less of the strong arm effect, educators wouldn’t be so timid in teaching and instead bring more value to the classroom. Many of us probably remember our parents being very involved with our education, whether they were part of the PTA or just asked about your grades and homework every day when you got home. Unfortunately, today, parental involvement seems to be waning. While there still is a good deal of involvement at the elementary level, middle school and high school, when children really need that parental guidance, it’s almost nonexistent. It is our responsibility to try to involve parents who seem hesitant and reluctant to be a part of their child’s education. No matter what the hesitation is from the parent, be it a language barrier,  fear of school itself, whatever might be causing a parent to be stand offish about their child’s education and being an active part of it, not only the teacher, but administration should use every opportunity to pull a parent in and allow them to become and active part in their childs education. When parents are involved in education, teens typically have higher grade point averages, higher test scores on standardized and classroom assessments, enrollment in more rigorous academic courses, more classes passed, more credits earned toward graduation, and higher graduation rates. Parents are not performing their duties as first teacher to their kids in education. Many parents left their kids behind and keep putting the blame on the teachers due to their misunderstanding of the No Child Left Behind Act. These parents concerned are the ones who left their kids behind and not the schools; teachers are secondary to kids’ education. Unfortunately so many educators feel such pressure to prepare students for the TAKS test that they fail to ever demonstrate the relevance of what they are teaching. They fail to teach the items within the curriculum that are useful outside of the walls of the school. So, we have students who graduate and can solve quadratic equations, classify living organisms and distinguish between a plant and an animal cell but don’t know how to budget money, complete a financial aid form, solve a real-world problem, think for themselves, or apply the testing information beyond what was taught. I have heard people say the purpose of the exams is to make sure our students do not graduate before they know basics skills†¦ like Physics? Most of the arguments I hear come from people who have never even looked at the test; people who just blindly adhere to the regulations because it is a law. Which leads me to the most frustrating and most often argument I hear which is, â€Å"We need to hold students accountable because it is the law? † Well, there have been lots of bad laws over the years. Does anyone remember the Jim Crow laws? If as a country we were to have blindly followed these laws, then blacks and whites would still be segregated. There is no denying the fact that the problems mentioned, are not going to go away over night. They are major issues facing American education, and educators simply must do everything in our power to conquer them. An education is such a valuable and necessary tool, and we must do everything we can to get our students to value their education. I personally do believe there is hope for a positive change. Problems don’t fix themselves, and if admitting that we need help in going about the way our nation views the importance of education is what needs to be done, then it’s time to slap on the â€Å"HELLO MY NAME IS †¦Ã¢â‚¬  sticker and start being honest and start fixing the problems of teacher attrition, lack of parent involvement and teaching children how to take a state issued test. References Jalongo, M. R. , Heider, K. (2006). Editorial teacher attrition: An issue of national concern. Early Childhood Education Journal, 33(6), 379-380. Anhorn, R. (2008). The profession that eats its young. The Delta Kappa Gamma Bulletin, 74(3), 15-26. Sitler, H. C. (2007). The lived experience of new teachers, or why should I stay in this profession? Phi Kappa Phi Forum, 87(4), 22.

The Clinton Health Plan :: Research Term Papers Essays

The Clinton Health Plan The health care situation in the United States is in dire need of a change. The United States spends more money on health care per individual than any other nation in the world (14%of its GNP in 1991), and that amount is quickly rising. Virtually everyone, from doctors to politicians, recognize the unwieldy situation of health care in America, and realize that something must be done. In order to attempt to correct the failures of the current health care situation, one must understand the problems that led to the deterioration of the health care system. Perhaps the main problem with health care today is that there are 37 million Americans without insurance, and another 20 million are underinsured Another large problem with the way health care is presently organized is - as Clinton helpfully points out - waste. Some common examples are: Paperwork: There are thousands of insurance companies in the US, and each one has many forms for doctors and patients to fill out. So much so, that doctors spend more time improving their handwriting than healing people. Greed and Profiteering: Some drug companies make over 10,000% profit on the drugs they manufacture. In 1991, the median income of doctors was $139,000 for general practitioners and $512,000 for specialists. Unneeded Surgery and Tests: Possibly 15 to 35% of certain types of operations and tests are unneeded. Malpractice Suits and "Defensive" Medicine: Doctors pay high premiums on malpractice insurance which causes them to charge more. The reason that these premiums are so high is because currently there are practically no limits to an amount that can be sued for pain and damages. Defensive medicine - procedures done to protect doctors from being sued - is costing this country greatly. Recognizing that waste is one of the greatest causes of the high prices in health care, Clinton has introduced a plan to revise the health care system by eliminating waste, and making sure that every single American can be covered by a health plan. Clinton's plan is based on three premises. First, that there is enough waste in the current health care system to cover the costs of his new plan. Second, that his plan will create competition within the insurance industry. Last, that his plan can put a cap on insurance prices. The core of Clinton's plan is to set up regional health alliances,

A Critique on Raphael

A Critique on Raphael Raphael was a very unique and admirable artist; however, he had many affairs, Michelangelo also disliked Raphael and thought his art was absurd and many others came to see his influence as harmful. Raphael was engaged to Maria Beanie but never had the chance to marry. From the beginning he was never interested in this engagement and he found entertainment with his mistress, Margarita Lute. During the time of his death he had written a will which left sufficient funds for the care of his mistress.He left his studio and trust to his friends. Despite his â€Å"engagement†, Raphael was a womanlier. He said that his mistress had to live with him because, â€Å"no sex, no frescoes†, if he didn't get what he wanted then no one will get what they want. The cause of his death was unknown to many but some say that he died because of his courtship with Margarita Lute several days before his death and obtained a certain disease and was treated for another and later died of the wrong cure. Raphael became an icon of lust.He later started painting nude portraits, which lead to Michelangelo having a keen dislike towards Raphael. Raphael had looked up to Michelangelo for the longest time and has been inspired by him numerous times. He has also gotten ideas for new paintings from the inspiration of the great Leonardo Advance like, â€Å"The Young Lady with Unicorn†, this particular picture was inspired by Advancing, Mona Lisa. After his death Picasso had painted a series of pornographic paintings depicting Raphael and Margarita Lute making love with Michelangelo hiding underneath the bed.Repeal's art will forever live on and will most definitely have a magnificently Jaw dropping story behind it. Being an icon of lust and Michelangelo having a severe hate towards him really helped him discover what he really truly wanted to paint. He merely told a story of his life through his art and his affairs, he says were with the love of his life. Not only will people remember him for his works of art such as â€Å"The School of Athens†, but they will also remember him as a man with a titillate passion for love.

Mcdonald Essay

McDonald’s is comprised of more than 30,000 local restaurants and serves 52 million people in more than 100 countries each day[1]. The company is the largest food retailer in the world and is part of the American way of life. In order to remain competitive and an iconic American institution, McDonald’s has developed programs and strategies for motivating employees and teaching leadership. As a result, our group believes that McDonald’s presented an excellent opportunity to observe organizational behavior in action. In this observational study, we sought to discover what leadership techniques and group skills were actually practiced by McDonald’s employees. Our field study entailed visiting four different McDonald’s stores in the greater Rochester area during distinct shifts ranging from early morning to late night. During each visit, a group member made a purchase and sat at a table where one could observe the behavior of managers and employees and customer interactions, without interfering with normal operations. Due to the fact we were restricted to a small sample of McDonald’s restaurants, we could not capture the complete spirit of the corporation. However, we were able to relate our findings to leadership and organizational behavior theories and some of McDonald’s corporate values. Through a series of observations and corporate research we discovered that McDonald’s employees demonstrate quality leadership and that the organization as a whole puts significant effort into motivating and working for its employees. Corporate & Work Culture When analyzing an organization’s leadership and teamwork skills, it is useful to first analyze the organization’s work culture and how this culture is maintained. The work culture of McDonald’s seems highly dependent upon the particular line manager in charge at any given point in time. One would imagine that the manager would almost always use position power and would use a telling style of leadership since the typical employee is young or inexperienced. Indeed, some managers were observed as running the operations in a machine like manner, especially during peak business periods. However, in the majority of cases the managers were relatively relaxed and sometimes were indistinguishable from the other employees. One manager in particular used a selling approach, which indicates a higher readiness level of her team  (Daft, 2008, p. 73). She did not simply give orders, but accepted feedback and alternatives to her decisions. While it was obvious she was the manager, her team was obviously in the later stages of development and was comfortable outside of their predefined roles. ntroduction For our project we have decided to analyze McDonald’s. We propose to look at how McDonald’s has attempted to change their image through marketing strategies over the years. They have done this in a variety of ways, not just with their products. For example, they changed packaging on their products to become more environmentally safe. They have also created new menu items in the past 10 years in order to offer some â€Å"healthy† options to those watching their waistlines. This is an effort to appeal to customers who might have disregarded McDonald’s in the past because of traditional stereotypes. They have done this in a variety of ways using the four P’s and  are attempting to change  society’s perceptions. Many people today are unhappy with McDonald’s and their â€Å"unhealthy† food, and we were interested to see if the current marketing strategy that McDonald’s is using is creating a positive change for the company. History McDonald’s, now known world wide as one of the major powerhouse’s in the fast food industry, began in  San Bernardino  on May 15, 1940. It originated as a barbeque restaurant under the ownership of brothers  Dick and Mac McDonald, and soon evolved into a teen hangout generating 80% of its revenues from hamburgers alone. In 1948, McDonald’s switched gears and increasingly targeted the young family market, developing its operation concepts around speed, lower prices, and higher volume. They ran under the slogan of â€Å"speedy service systems,† selling their hamburgers with fries for an astonishing 25 cents. In 1954 Ray Kroc, a previous restaurant owner, saw potential for growth in the company and capitalized on it convincing the McDonald brothers to franchise the company with his financial support. In 1963 McDonald’s introduced Ronald, a fun loving clown, to promote their restaurant  as a family establishment,  and he became a huge success. In fact, Ronald is now an icon symbolizing the McDonald’s firm. As the restaurant continued on its upward spiral toward success, they decided to go public for the first time in 1965 offering one hundred shares of stock for $2,250 dollars. In today’s market, that is equivalent to 74,360 shares worth over $1. 8 million  (www. mcdonalds. com). In effort to give help to those who are in need, McDonald’s collaborated with the Philadelphia Eagles’ Fred Hill and created the Ronald McDonald House in 1974. At the house, families of critically ill children are given a home away from home while their kids are treated. Today,  McDonald’s is the leading foodservice retailer with more than 30,000 locations in over 119 countries, and  is  a symbol of American culture. Historical  Reputation McDonald’s was the first fast food restaurant on the scene. There have been many imitators over the years, but it has historically been number one. Since its first opening in 1940, the business has boomed into an international craze. Historically, McDonald’s has been viewed as the pinnacle and one of the defining features of the American lifestyle. Burger, fries, and a Coke were the traditional meal. Once it spread globally, it boomed into popularity because other countries wanted to be associated with the successful image of the â€Å"American dream†. It was not until recently, within the last 15 years, that people began to question the health and safety of the fast food industry, and have been focusing on McDonald’s because it is an easy target. When a company is that large, it is a natural target for  inner directed  consumers, and those who wish to upset the conformist lifestyle. Reputation Today Though all this talk about â€Å"poor health† and â€Å"risk† associated with McDonald’s seems bad for the business, we set out to see if it was really hindering their success today. McDonald’s is, after all, still the most prevalent and recognizable fast food establishments in the world. The health aspect  has actually spread out of the  United States  and become a global issue. According to All Headline News, McDonald’s saw a profit loss of 14 percent last quarter. It was the biggest loss the company has had since 2002. This may seem like an indication of their dropping popularity; however it was actually not related to their customers’ atisfaction (or lack thereof). According to the company, their loss reflected a large tax benefit it received over a year ago, and that sales have actually been going up over the last 35 months due to  a series of successful new products, extended hours, restaurant renovations and allowing customers to pay with credit and debit cards. As stated before,  McDonald’s is the worlds leading fast food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding  50 million  customers daily(www. mcdonalds. com). With such an extremely large consumer base, it is crucial  that they know and understand how their customers feel regarding the overall satisfaction of the McDonald’s experience. The type of experience McDonald’s offers to its loyal consumer is, on the majority, rated high in overall satisfaction. The  reasons McDonald’s consumers are loyal  to McDonald’s  and not to its competitors are many. First, McDonald’s has recognized the importance of diversity and its impact within company strategy. They have  done an excellent job in implementing a multidomestic strategy to ensure the loyalty of its customers and their changing wants and needs. This is shown through their diverse menu options around the globe. For example, McDonalds’ restaurants  inIndia  created a vegetarian sandwich in order to cater to  their  need of not eating beef. By increasing the number of segments they can market to, they are able to reach more people. This is only one example of many on how McDonald’s has met the needs of its customers. McDonald’s provides a positive and caring attitude towards the community of which it serves. McDonalds’vision states that â€Å"We are not a hamburger company serving people; we are a people company serving hamburgers†. With a vision so clearly committed to people, customers have responded  by continuing to keep McDonald’s  number one. Other aspects of the McDonald’s dining experience show why their customers continue to hold their reputationhigh. They use things like the dollar menu, playgrounds, endorsements, and charities all add to create the overall satisfying experience. These things overshadow the health risks that are a large issue in today’s American society. Through the information we have found, McDonald’s is still popular because it is about convenience and fast food. Until people are willing to wait longer to eat and pay more for healthier food, it will still be one of the leading chains. So,  does it seem  that they are repairing the damage done by the â€Å"health nuts†? On the contrary, they may have maintained their customer base through smart advertising and marketing but are still not popular with many people. They are such a large and conspicuous company that many people find it easy  to blame them for problems. Inside theUS, they are the target for various causes such as anti-globalization groups and environmentalists who believe their packaging is creating excess waste. It has also been accused of being heavy-handed in its retaliations to these protests, giving it a somewhat  bully image. Outside of the  US, McDonald’s is still widely pervasive in most countries, all of which have local owners. Yet, it finds itself a symbol of American domination of economic and natural resources. There are also many urban legends about its food and company, and it is a target for unusual lawsuits. Customer Base This is not to say that all people hate McDonald’s. Their website claims to serve over 50 million people per day. Who are McDonalds’ customers? Stereotypically they are overweight, lazy, and unhealthy people (men, women, and children). This could be adding to the social stigma surrounding McDonald’s and adding to their unhealthy image. One crucial group is what they call the â€Å"heavy hitters†. These are men 18 – 34 years old, who eat at the restaurant three to five times a week. These men actually only make up about 20 percent of the customer base, but account for nearly 70 percent of the visits to the chain  (Alexander, 2004)! However, McDonald’s decided to phase out the â€Å"Supersize Option† on its meals in 2004, which could be alienating this group. It is important to keep this group because they bring profits way up by increasing margins on sales. The change was implemented when McDonald’s began to focus more attention on attracting moms and health-conscious adults. Target Market Traditionally, and still today, McDonalds’  focus in advertising, marketing, and design has been children. This is obvious with their PlayPlace, Happy Meals, and character Ronald McDonald. They actually introduced Ronald as a way to draw families into the restaurant. In recent years, McDonald’s has also been increasing their marketing toward mothers. This makes sense because they have to also draw the moms into the restaurant, where the kids want to go. They are almost a  small addition to the child market. They use a variety of marketing strategies to attract children, moms, and families in general. Promotions and Current Marketing McDonald’s is actively working to change their image to a healthier one. Gone are the days where hamburgers are the key advertising attraction. People already know McDonald’s; in fact the golden arches are the single most recognized symbol around the world, even before the cross. They have completely saturated the market to the point where you can now even order a  Big Mac  while shopping at Wal-Mart. Their problem, however, is their battle with health critics and customers filing lawsuits about their unhealthy products. This negative publicity is shaping some stereotypes around the company which they want to change. As we know, perception is reality. The American public sees McDonald’s as a restaurant  that is as unhealthy. Americans don’t go to McDonald’s with visions of healthy food dancing in their heads. Some don’t even go to McDonald’s at all. So how does McDonald’s get them back? This is an immense project that may also never be a successful one. it’s what i eat and what i do†¦i’m lovin’ it The most recent way that McDonald’s has tried to create a healthy image is their new marketing campaign titled â€Å"it’s what i eat and what i do†¦i’m lovin’ it. †Ã‚  The campaign is meant to build upon their global marketing campaign, â€Å"i’m lovin’ it,† which was launched in September 2003. It is designed to â€Å"tie all our balanced, active lifestyles messages together,† said McDonald’s CEO Jim Skinner (Press Release, 3/08/05). The theme highlights the â€Å"important interplay between eating right and staying active. †   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Throughout all of the press releases and media material that we found on McDonald’s corporate website there was one common phrase: â€Å"balanced, active lifestyles. †Ã‚   It is their new platform and it consists of three pillar ideas: increasing menu choice, promoting physical activity, and providing more accessible information. In the next few paragraphs we will illustrate just exactly what McDonald’s is doing in their marketing campaign to address these three pillars. The most recent example of the first pillar,  increasing menu choice, is the introduction of the new Asian Chicken Salad. McDonald’s is both expanding their menu and increasing the availability of â€Å"healthy† foods. Advertisements for this new salad are everywhere. Signage is present outside the restaurants,  on street banners, and even  on the windows and near the registers. One food bag also featured the new Asian Chicken Salad as part of a GoActive! Happy Meal. We even saw a couple different versions of advertisements on  television  for this salad as well as an ad in â€Å"InStyle† magazine. It  is their newest healthy item. Other recent menu additions were also â€Å"healthier† choices such as Premium Chicken sandwiches and other premium salads. The second pillar of this campaign,  promoting physical activity, is also evident on bags, cups and signage in each store. The bags that hold food orders no longer have hamburger ads on the outside. They  now feature images of people leading â€Å"balanced, active† lives. On one bag, a woman is doing yoga with a caption saying â€Å"being good to myself has never been easier†¦i’m lovin’ it.    This lady is sending a message that she  thinks it is easy to maintain her healthy lifestyle by eating at McDonald’s. Physical activity is also promoted through the introduction of four different 15 minute workout DVDs that you can get when you buy the GoActive! Happy Meal that includes a salad and a Dasani bottled water. During the Winter Olympics in  Torino, many Olympic athletes were also featured on McDonald’s bags with motivational messages about their active lives. McDonald’s is doing everything they can to broadcast images of healthy active people and associating them with McDonald’s. The third and final pillar,  more accessible information, is evident in McDonald’s new packaging concept that will provide nutritional information on individual food boxes. McDonald’s has a â€Å"30 year history of providing nutrition information to customers,† but as recent lawsuits against McDonald’s and scenes from the movie â€Å"Super Size Me† suggest, they have room for improvement (Press Release, 2/0706). The lawsuits against McDonald’s claimed that the plaintiffs were obese because they were unaware of the nutritional content of the McDonald’s food that they were eating. Whether that is believable or not, McDonald’s was forced to make a move. They were lucky that these lawsuits were thrown out due to the fact that the plaintiffs could not prove that McDonald’s was at fault, but what if the next plaintiff had a better case? McDonald’s has to be on the defensive. Therefore, McDonald’s is moving nutrition facts straight to the box. Not only does each box  have the nutrition facts table,  but McDonald’s also chose to highlight the five most relevant indicators that customers can understand: calories, protein, fat, carbohydrates, and salt. These five indicators are presented in a different color, while the nutrition table is presented in plain text. The only packages that will not feature nutritional information will be those used in short-term promotions and wrappers and containers that are used for multiple products. In those cases, customers will be referred to McDonald’s websites and in-restaurant brochures. Marketing for Children Another part of McDonald’s push toward â€Å"balanced, active lifestyles† also includes their interaction with children. Kids are a huge market that McDonald’s caters to and has done so for many years. Parents often take their kids to McDonald’s because it is often the only indoor play area around, and also provides a quick, convenient, and fairly cheap meal. In a country where everyone is busy with work and shuttling kids back and forth to soccer practice, a quick meal is invaluable. The kids are fed and are able to run around and play at the same time. McDonald’s is finally aware of their hold on kids and how this hold is affecting the health of American kids. Because of this, McDonald’s is now using Ronald McDonald as an advocate for balanced, active lifestyles. The goal is to have him inform both kids and families around the world about the importance of eating healthy and staying active. In the fall McDonald’s plans to release the first two in a series of DVDs featuring Ronald McDonald, these DVDs are meant to show kids â€Å"how much fun they can have when they activate their bodies, their minds, and their imaginations†(Press Release, 2/07/06). New â€Å"Healthy† Products Over the years, McDonald’s has also introduced a variety of new products to combat the image of unhealthiness. These have worked to diversify their menu, but have not made much of a difference in the perception of the restaurant. Some of the new items include the Premium Salads, Premium Chicken Selects and Chicken Sandwiches, bottled water as a substitute for soda, Low-Carb options for normal menu items, the Apple Dippers and fruit bags, and the Fruit and Yogurt Parfait. Beside  reminder ads,  McDonald’s is currently spending the majority of its advertising budget on these new products, and still sell more double cheeseburgers than all of them combined  (Warner, 2006)! In fact, though they are marketed as healthy but a Chicken Caesar Salad with dressing at McDonald’s actually has more calories from fat (270) and percentage of daily sodium (64%) than a  Big Mac (270 calories from fat, 42% daily sodium) (Nutrition, 2006). The Olympics Partnership The Olympics have a long lasting reputation for their presence and involvement with sports and collaborations with corporations for sponsorship and advertising opportunities. Because the Olympics have such a profound impact worldwide on individuals, it is not surprising that the marketing element in the Olympic  Games  is so prevalent. With the Olympics being a globally viewed event (over 2 billion) in over 200 countries, marketing throughout the duration of the games can generate mass publicity leading to greater profits  for the sponsors. Sports  also  play a role in millions ofpeople’s  lives around the world. It is one arena of life that the mass media also finds  significant;  implicating the obvious reason that marketing through the Olympics is a golden opportunity. Other than being a company who markets their product via commercial or some other media outlet, sponsors of the official Olympic  Games  contribute a great deal in understanding the entirety of how corporations are involved with the Olympics. Sponsors show their support to the Olympic  Games  by providing financial and other resources to give their image a positive boost. McDonald’s has latched onto this sponsorship idea, and began sponsoring the Olympics in 1976. It is important to understand how the Olympics affect their sponsors and vise versa, which explains the in depth explanation of the Olympics. McDonald’s was in  its  rapid growth stage  as  America  was embracing the experience that McDonalds offered; inexpensive food and quick, friendly service. As McDonald’s was becoming a familiar household name throughout the country, so were  the Olympics. When  they became an official sponsor, it was most definitely the merging of two huge forces, and became a long lasting relationship. McDonald’s today continues to show the Olympic  Gamestheir committed support, and uses their relationship to promote its new â€Å"healthy† image. McDonald’s  CEO  had this thought on their involvement with the Olympics, â€Å"Our McDonald’s restaurant teams have always shared many of the same ideals as the Olympic team. They include excellence, teamwork, and being your best. For more than 30 years, we have been a proud sponsor of the Olympic movement, a partnership that directly aligns with our ongoing commitment to help people live more balanced, active lives†. Not only is McDonald’s a devoted and veteran sponsor, they hold the position of being the top sponsor of the entire â€Å"Olympic movement†. Although McDonald’s has had a long run as being the top sponsor to the games, it will come to an end when the 2012 London games take place, for  their sponsorship will cease. We haven’t found the reason behind the decision which is surprising because it is a significant one. McDonalds’sponsorship with the Olympics has provided many positive outcomes for both parties. Having a close affiliation with the Olympics altered the way that the public perceives McDonald’s, which was what they were  hoping for, especially in the last decade. The question is, has their sponsorship changed the company or how the public perceives it? The essence of the Olympics is about fitness and bringing together the best of the best, two very important values. As McDonald’s became more and more aware of their customers increasing interests in a more healthy diet, they began to change their strategy fast. McDonald’s also realized that the affiliation with the Olympics alone could help make their transition to a more health conscious restaurant more visible. So,  McDonald’s began promoting the sponsorship by adding it to their packaging, voicing it in their commercials, and  in  other media outlets. By doing so, people started to view McDonald’s in a healthier way, through a small  halo effect. The affiliation between the two also intertwined the  values  of health  between both the Olympics and McDonald’s. In other words, some people started to think of McDonald’s as being the best in the fast food industry,  and also purchasing the â€Å"healthy† items. Although this was only the first step McDonald’s took toward changing their image, it was one that had a lasting impact. Recently, McDonald’s has become aware of the increasing health conscious public and has tried to adapt accordingly. They have incorporated many different campaigns to capture and promote the essence of healthy living. As stated before, among these include the sponsorship with the Olympics, offering a line of products which are marketed to the health conscious customers, endorsements with super-fit celebrities,  collaboration  with other health-oriented products such as bottled  water, and also the introduction and promotion of the GoActive! Campaign. This campaign is headed by a famous celebrity fitness trainer, Bob Greene, and has been named â€Å"The GoActive! American Challenge†. GoActive! Campaign The GoActive! Campaign  is McDonalds’ most recent attempt  to diversify their options on the menu, and convince its customers to become more active. This is aimed more toward  the adult  rather than the child market, which is a turn from traditional marketing strategies. McDonald’s wants parents to be able to order healthful food while still giving the kids what they really want: The Happy Meal. This change is successful because the options are given to customers, rather than automatically getting fries and a soda with the meal. Instead, customers are given the option of things like fruit salad, apple slices with caramel sauce, cut veggies, juice, and bottled water. By doing this, McDonald’s is taking a proactive,  hands-on approach which shows customers they care  about  and realize  the  significance of a healthy lifestyle. To promote this program, McDonald’s and celebrity fitness trainer Bob Greene decided to challengeAmerica. Their challenge was called â€Å"McDonald’s GoActive! American Challenge† and it encouraged others to live a more balanced life by taking steps to reach a goal. To promote the new campaign,  Bob Greene walked and biked across  America  for a total of 36 days. To include people in this journey, McDonald’s distributed 10,000  to 15,000step-o-meters along with brochures containing information about fitness and ways to start living a more active life. It is McDonalds’ hope that customers will see, from this challenge, that McDonald’s is a place where they have a choice to consume either healthy or unhealthy food. Also, the presence of Bob Greene adds advantage to McDonald’s marketing techniques because of his status in the fitness world. If he is associated with the company, then it must not be that unhealthy. It is critical to analyze what perception is and how it plays a part in McDonald’s and their marketing strategy. Interview with Bob Comisky We also wanted to get the  opinion  and viewpoint of a person inside the McDonald’s Corporation on this topic of healthy marketing. We talked to a franchise owner, Bob Comisky, to see whether or not he thought the current actions and advertisements were really working. According to Bob, customers are not coming to McDonald’s to eat healthy. He said, â€Å"Overall we have increased a little in healthy product sales but we have found that although there is a health craze right now people come to McDonald’s for the burgers, not to eat healthy. †Ã‚   This mimics our research, finding that the dollar menu sells much more than the healthy items. The marketing has had little effect on the buying patterns on the restaurant patrons. He also said that McDonald’s is hoping to increase their market share globally:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  McDonald’s as a company has vision to dominate the world-wide foodservice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  industry. In order to do this they will set the performance standard high for customer  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  satisfaction in addition to increasing the market share and profitability by fulfilling  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  McDonald’s  mission of value execution strategies and convenience. What is the Point? The basic issue  for McDonald’s regarding perception is that the entire establishment is based upon how they are perceived by the public. Are they perceived as a family restaurant by families? If so, the family segment will more likely visit the restaurant for family dinners. Is McDonald’s perceived as a fun, inexpensive place for the high school and college segments to eat at? If so, they are also more likely to eat there. Therefore, the perception that consumers have about McDonald’s is the basis of their decision to eat at the restaurant. Now that McDonald’s has tried to saturate the market with the healthy, balanced lifestyles campaigns, they are trying to change the  public’s  perception of them in terms of the health factor. While McDonald’s is trying so hard to be the new and improved healthy dining experience, the perception of McDonalds in many  people’s  minds is already set in stone. Trying to change this will cost huge  amounts of money and there is not any guarantee that McDonald’s will achieve their goal. Overall, we believe that McDonald’s is using these â€Å"healthy† products and active lifestyle campaigns as a defense mechanism. They are trying to dispel the image they have right now, and also prevent future lawsuits. All the lawsuits that have been brought against them in regards to obesity have been thrown out, but it is still negative publicity. The company had to do some major damage control after movies like  Super Size  Me! and other negative movements. They are less concerned with changing people’s perceptions of the chain, and more with the fact they need to be seen astrying  to help the situation. They have already saturated the market in the  United States, and want to stay at the topand expand globally. It is not so much about initially changing the company’s image, though over time it may change in response to this extensive marketing strategy. Though it may not change their image, we also think that this is a good direction for McDonald’s to focus toward. They are a mature company, and the only way to bend the arrow backward on their product life cycle is to innovate and create new products. This is their attempt to return to the rapid growth stage. As stated before, McDonald’s  is widely known for its hamburgers and fries, but it has potential to grow into a new market with healthy options. It also has enough money to fund this type of project, and there is no reason they should not continue on this road. The worst that could happen is that they revert back to the same market and style they have always had, but thepositive  side could be expansion into an entirely new market and much more revenue for the company. In general, the managers did not try to put any strong vertical barriers between themselves and their employees. Managers usually seemed to display real concern and interest in the emotions and well being of their employees, which was not expected in this environment. For example, one manager was observed asking an employee cleaning the floors about her weekend and her kids. There seems to be legitimate efforts in order to motivate employees even at the line worker level. Herzberg’s two-factor theory explains that good working conditions only go so far, and that employees require higher level fulfillment such as motivation and recognition in order to be satisfied with their position  (Daft, 2008, p. 231). Even in a low- skill position, low turnover is desired. In addition, happy employees lead to happy customers. McDonald’s corporate management believes in training and leadership at all levels through Hamburger University. On Hamburger University’s website[2], they quote McDonald’s founder Ray Kroc’s training focused ideology: â€Å"If we are going to go anywhere, we’ve got to have talent. And, I’m going to put my money in talent†. This ideology demonstrates that McDonald’s does not believe its restaurants’ crew members are just gears in a machine that can be easily replaced. Because training is not just offered to executives or managers, McDonald’s is able to spread and reinforce its culture and values in all directions, not just downward. McDonald’s corporate values also have â€Å"people† as one of its pillars  (McDonald’s Corporation, 2008). Corporate policy says that employees should be paid at or above the local market rate, and should also value both their pay and their benefits. By addressing employees higher needs by providing training they make employees feel important and valuable. Training also serves to reinforce the culture at all levels through education and fostering a positive image of the employees’ importance to the company. McDonald’s Motivating Factors Of the McDonald’s restaurants we observed, the culture was generally inviting for new employees. In addition, other factors make McDonald’s an ideal employer for many individuals. A primary motivation for working in a McDonald’s restaurant is that it presents a laid back environment and the job itself is not very stressful. Even during the observed lunch and dinner rushes, the employees never appeared particularly stressed or anxious. When there was a lull in the restaurant the employees would clean their stations, chat with other employees, or get a drink from the soda fountain. They were very relaxed and for the most part did not seem to fear their managers or other bosses. As Daft explains, fear can weaken trust and communication, and is usually impedes employees rather than motivates them  (Daft, 2008, p. 52). For a high school student who is busy with school work and other extra-curricular activities, it may be ideal to work in a laid back environment like McDonald’s. A student’s life may be highly stressful, and a low-skill, low-stress job offered by McDonald’s may provide a break from an otherwise stressful life. Also, for the elderly employees, the low stress environment may also be desirable because they would not be overwhelmed with responsibilities that might be new to them. Another possible motivator is the social opportunity presented by such a job. As noted above, employees tended to have a very casual environment where they could talk and socialize while they worked. For example, many of the employees who work during the evening shifts are high school students. These employees are often the same age and often share common cultural interests. They are also presented with the opportunity to meet new people and develop friendships that can continue to develop outside of work. They will also have a bond with these employees because they share a common experience, and are likely from a similar background. Employment at McDonald’s also offers social opportunities for those employees who are young but do not attend college and for the elderly. Many of these employees do not have the opportunity to participate in clubs or other organizations, and interact with people of their own age or anyone in general. It may even be possible to develop a romantic relationship with another employee, as McDonald’s is not a work environment where this could be seen as a problem by management. A third reason for working at McDonald’s is the flexible schedule. McDonald’s offers many different shift schedules so they accommodate everyone. This can help employees find a healthy work-life balance. Some individuals require fulltime work, which is available through the standard day shift, while part time workers can pick up their hours after school ends, on weekends or around other social obligations. Since the company requires in some levels a low skill job, another employee can easily take one’s shift over, allowing the later to take on other obligations and not be completely tied to the workplace. Part time employees can rotate their hours according to who has requested to have a certain day off. This gives employees a sense of empowerment because they have same say in their schedule and are less likely to call in sick to avoid work, which would lower team morale and the respect between the managers and the employee  (Daft, 2008, p. 242). Even though the average employee is unskilled or does not require skills, empowering an employee helps him feel important and makes him feel better about his job. In addition to the flexibility offered by a position at McDonald’s, the convenient location might serve as another motivator. There is a McDonald’s store in most every town, and it may be relatively close to an employee and the only available job which does not require a skill or advanced training. As a result, employees who do not have cars can walk to work or take public transportation. In light of the recent economic downturn and the high price of gas, having a job in your own neighborhood is a huge benefit, especially for a young person or a person trying to earn their first paycheck. Finally, an additional motivator is the numerous growth opportunities available. McDonald’s offers training to employees at various levels. In addition, if any employee stays at McDonald’s for a long period he could advance into an assistant manager or manager position. While typically a McDonald’s job is seen as temporary for young people, it may be the only job available for an impoverished person, recent immigrant, or someone with no learned skill. Since there is a high rate of turnover, employees have the chance to advance within a few years of working at a restaurant. This opportunity could be very appealing for those who cannot attend college for some reason. If during his high school years an employee was a hard worker, he or she could easily move into a manager position and continue his career with the company or gain experience to move into another job without a formal education. Through our observations we were unable to determine the exact theories of motivation mangers used, but it was clear that the theories were of a needs-based nature. In general, the average employee does not commit to McDonald’s for a long term, and high turnover is expected. Thus, for the majority of the employees the goal is to satisfy their lower needs. Using Maslow’s hierarchy, the main goal is to provide the basic needs such as a safe environment where they can earn the money they needed to provide for their physiological needs  (Daft, 2008, p. 228). However, there are typically no real fringe benefits (besides free food) associated with the job, and there is no contract or other guarantee of continued employment. In some cases though, there was observed belongingness through friendships and team unity. In addition, the two-factor theory of motivation seems to be employed  (Daft, 2008, p. 231). McDonald’s seeks to reduce dissatisfaction by having good hygiene factors – adequate pay and organizational policies. In many cases, there does not appear to be a high focus on implementing motivators; employees did not seem unhappy, but there seem to be very few opportunities for recognition and growth except for those who plan to be long term employees. The Best Employee In continuation to what was observed in the visited McDonald’s stores, one cannot neglect to address the leadership style displayed by the line managers in these restaurants. Conforming to the informal and relaxed atmosphere emphasized by the manager’s calm attitude and the McDonald’s â€Å"100% customer satisfaction† goal; one could expect a â€Å"middle-of-the-road† type of management in which the leaders behave as compromisers  (Northouse, 2007, p. 75), exhibiting both people and task oriented behavior. Indeed, during this field study the line managers seemed to be very expedient, approaching a station whenever there was a problem and giving directions to the subordinates. The managers appeared to be moderately concerned with the people who did the tasks, yet they were focused on production and ultimately product quality. There were no noticeable conflicts between leaders and followers and an equilibrium state was achieved between them. The line managers’ leadership behavior reflects a task-oriented style for the crew members. The commitment and positive attitude towards a given task are derived from the employees’ motivations and leader behavior. According to the Path-Goal Theory, for tasks which are characterized as repetitive, unchallenging, mundane and mechanical, the group members tend to be unsatisfied and in need of affiliation and human touch  (Northouse, 2007, p. 34). Therefore, the most suitable leader behavior for this type of environment is the supportive leadership that provides nurturance and makes the work pleasant for subordinates. McDonald’s Corporate believes its success is attributed in part to the talented restaurant crew. Also, Corporate claims to be engaged in talent management: attracting, developing and retaining talented people from all levels[3]. The le ader behavior observed in the McDonald’s stores corresponds to the employment experience values promoted on their website. From the field study experience, one can surmise the McDonald’s leader-follower relationship as the following:†The task is simple. We provide all necessary tools for you to accomplish your job. Show commitment and perform your duties properly. I am here to help if necessary. I will not trouble you†. For the McDonald’s case, a comfortable and friendly environment reinforced by the line manager is paramount for the employee’s satisfaction. Good customer service is one the most important aspects in the fast food industry. It is crucial for the employees in this sector to display courtesy, genuine concern and diligent service towards the clients. Unsurprisingly, this trend was commonly found in the visited McDonald’s stores. Most of the cashiers there would greet the customer with a smile and a â€Å"how are you today, sir†, followed by a â€Å"thank you† once the transaction was done. Behind the scenes, the workers cooking fries and flipping burgers made sure their products were been delivered in a steady pace and in accordance to the company’s quality standards. Finally, the line manager’s role was to make sure things were running smoothly, fill gaps whenever necessary, assist crew members and perform other managerial duties such as inventory control, managing budget and human resources. As in any assembly line, the employee’s performance is heavily measured by his or her efficiency level. It amounts to how many items the worker delivered in a given period, following a certain quality standard. Of course, there are others important points to be considered in order to determine who the best employees are. Initiative could be a means of distinguishing the workers in this sort of environment. This could be exhibited by a cashier who cleans the counter if idle, a cook who starts cleaning the kitchen earlier, or even a manager who presents to the company a new product or service concept. Also, cooperation plays a big role, because McDonald’s relies on groups and teams. Each employee relies on another line worker in the assembling process. In the end, any worker who demonstrates these qualities could have his/her picture hung on the wall as the â€Å"employee of the month† – this is a classic example of how McDonald’s stores motivate and reward their employees. The best McDonald’s manager/leader is the one that promotes a pleasant atmosphere for his/her subordinates to counter the limited job’s motivating factors. However, the manager should also focus on maximizing production and delivering a good service to the customers. The ideal McDonald’s leader must apply a coaching leadership style, showing both high directive and supportive behaviors. From what was observed in some stores, the managers of the restaurants seemed to be in control of every aspect of the entire food service process. At some instances when things went completely out of control; the same managers exhibited a coaching style of leadership, directing the subordinate on how to achieve a specific goal. Whenever they overheard or saw someone  doing something wrong or partially correct, they would step in  giving directions to their subordinates and would never disrespect them. Team Work at McDonald’s While not all employees can be superstars, McDonald’s owes is success to its team functionality rather than the efforts of one individual. McDonald’s does not have very highly integrated teamwork, but they would be unable to deliver their products and service without sufficient team unity and cooperation. The team on the floor of a McDonald’s restaurant is best described as a functional team(Daft, 2008, p. 297). Team members have one area that they focus on during their shift. If they leave their post or are not productive, other line members will not be able to accomplish their jobs and the production line will suffer. For example, when a customer enters the restaurant places an order with the cashier, the later inputs the order into the computer and the information is displayed in the kitchen at the sandwich and grill stations. The grill worker prepares the meat and then places the burger on a bun. The sandwich maker then assembles the sandwich according to the type of sandwich and any additional requests the customer has. If the sandwich maker leaves his post, another worker has to cover for him or the entire product delivery process shuts down. As a result, a McDonald’s restaurant team is sequentially interdependent  (Daft, 2008, p. 301). Without everyone working together and having sufficient motivation to provide good and quick quality service, all members of the team fail. As a result of one person losing motivation or failing to adequately perform his duties, customers may complain and business can be lost. Even though most employees are trained to perform multiple tasks at various stations, they are not usually able to perform all of these tasks simultaneously. The typical team was not self-reliant and required constant, direct input from the manager. We observed that often times when morale began to wane, the manager was able to reinvigorate the team and increase efficiency. However, we also noticed that if the manager grew tired and lost motivation the rest of the team quickly followed suit. Managers were also instrumental in helping out struggling team members by motivating them. This attitude kept the production line moving adequately. The team effectiveness is directly related to the manager’s leadership efforts  (Daft, 2008, p. 303). In order to ensure both efficiency and quality in the team’s work, the managers had to make some efforts to satisfying employees’ needs. This manifested as direct help, words of encouragement, not punishing undesired behavior every time, or awarding a break and taking over a worker’s responsibilities temporarily. Nevertheless, employee seemed well trained and autonomous as long as morale was at a sufficient level. The team operated mostly without speaking. Sometimes team members would yell an order to another member, but generally everyone knew what they had to do without much discussion. Because the team did not need constant retraining or correction, it is a sign that the employees are well trained and have been iven the tools to adequately perform their roles. The Overall Leader ; Corporate Values Reflected While McDonald’s is a large multinational organization, the CEO is often seen as a leader and symbolic driver of the corporate initiatives and ideals. McDonald’s current Chief Executive Office is Jim Skinner. Mr. Skinner has been with McDonald’s for over thirty-five years, and has hel d many positions from â€Å"restaurant manager trainee† to many corporate positions throughout his tenure, before being elected as CEO  (McDonald’s Corporation, 2008). Truly a charismatic and transformational leader, many attribute McDonald’s turn-around in the past few years to the efforts of Skinner; not only did he revitalize the organization, but he â€Å"reinvented the fast food business† with a new vision and direction(Hume, 2007). Early in the turn-around, he was one of the architects of the â€Å"Plan to Win† initiative which renewed McDonald’s core focus of store operations. His election to the CEO post provided some stability and faith for the organization. Hume notes that one of the key elements to his success was his vast experience with overseas markets that gave him great diversity exposure which was crucial for the global corporation. This diversity has definitely helped giving McDonald’s a competitive advantage, and was paramount in the global communication between employees and customers  (Daft, 2008, p. 334). One of his noted achievements during his tenure in regards to leadership was fighting the â€Å"McJob† stigma; he made employees feel important and began to promote the various positions in a brighter light through advertising campaigns  (Hume, 2007). In terms of Mr. Skinner’s philosophy, he is primarily focused on customer satisfaction. He believes that is necessary to first meet customer expectations and then focus on the restaurants themselves. The philosophy also includes keeping things simple and manageable for each store while making sure that â€Å"everyone is aligned around that one idea†. The idea is directed towards making a good appearance, caring about how the restaurant looks and how you present yourself. Another important aspect of his philosophy is the fear of complacency. Therefore, he encourages creativity, but also wants to make sure that people do not lose track of the chain’s primary objectives  (Hume, 2007). Thus, there is a strong focus on coming up with good, creative strategies, and then putting the full effort into successful execution. For Mr. Skinner, a companywide initiative is always a must, and never a maybe. Skinner is also a man of values and ethics: When McDonald’s was blamed for the obesity problem, he helped direct the company to take responsibility and help create a solution rather than pass the blame. Thus, Skinner can be seen as a moral leader and symbol of doing the right thing for McDonald’s  (Daft, 2008, p. 169). Finally, one of Skinner’s continuing main goals is â€Å"talent management and leadership development†Ã‚  (Hume, 2007). This involves critical tasks such as reorganizing individuals into different roles and identifying potential leaders to be awarded additional responsibility. While many of the Mr. Skinners values are not easily discernable on surface, his leadership was seen at the restaurants observed. The care regarding customer satisfaction was most obvious, employees were always polite and the restaurant was very clean. During some observations, employees were seen talking with regular customers beyond the normal service interactions, demonstrating some level of intimacy between them. In addition, almost all employees seemed well mannered and presented themselves well. There seemed to be a high level of morale, even with the more menial and custodial positions, which was unexpected in a fast food restaurant. In many of the locations visited, there were employee recruitment signs on the door that listed benefits; however, the application process was online. While more efficient, perhaps a stronger focus on in-person recruitment would help improving morale and result in more applications. Improving Employee Effectiveness One may initially believe that there is not really much that can or even needs to be done in order to improve efficiency in McDonald’s restaurants; however, good leadership involves constantly reinforcing a brighter vision of the future and increasing value for both customers and employees. An employee should not think that just because they cook fries or flip burgers, that they cannot make a difference. Rather, by encouraging creativity and eadership even at this lowest level, the next great executive may emerge. It is important to turn each restaurant’s employee into a productive team member. In order to increase productivity and employee commitment, we propose several measures. The first measure would be to create a program to encourage creativity among restaurant managers, owners, and operators. In fact , the iconic Ronald McDonald was not developed by Ray Kroc or anyone at corporate, but by the owner of a local franchise  (Walker & Scott). Rewards should be available for coming up with new ideas at the restaurant level. As owners and managers are the ones who are actively involved with the day-to-day operations, they have a greater vantage point for implementing successful changes. In order for such a program to be successful, there must first be some educational programs like workshops. At the regional level, managers and owners can be brought together and taught about creative ideas. This will encourage thinking â€Å"outside of the box†, and furthermore can introduce individuals to the practice of â€Å"creative swiping†, which is a process of copying the best ideas whether they be from within your industry or from completely unrelated fields  (Peters, 1987). After properly motivating the owners and managers, there should be a trickledown effect to the restaurant’s employees. In addition to the trickledown effect of targeting the managers, we would take steps to directly motivate individual employees as well. On this front, one of the first steps is to truly understand each and every employee. Some employees may only be working at McDonald’s temporarily, but for others this may be the only available job opportunity. For such individuals, they want to maximize their job satisfaction. We would implement a program similar to those in large corporations where employees are able to set specific goals and explain their rationale for working at McDonald’s and what they expect from their employment. This process would show employees that they can do more than flip burgers, for example develop leadership and management skills which can be invaluable regardless of future career plans. Managers and/or owners would apply Vroom’s Expectancy Theory in this case; the attention and treatment of each employee should be personalized  (Daft, 2008, p. 35). Managers would therefore develop a plan with each employee to increase his intrinsic satisfaction, while at the same time increasing that employee’s productivity. Building on our focus on individuals, we would also implement a scholarship and education program. We want our employees to represent us well within our restaurants and throughout the world. We would offer high school and college aged employees a greater number of college scholarship opportunities in return for quality work and demonstration of leadership potential. Younger workers are often harder to motivate directly, but the opportunity to have someone else paying for your education is always a great motivator. The program would reward quality work such as customer service and punctuality, as well as creativity and the ability to dream like a leader. Employees must be sponsored by a manager or owner and would have to write an essay answering a question that instigates them to think creatively about how we as a corporation could improve. This would motivate even the youngest and most inexperienced ones. In fact, this could create an upstream effect on the whole restaurant or corporation, increase team cohesiveness and help encouraging those who are older or in higher positions to also think about making the entire organization better  (Daft, 2008, p. 239). The winners would make a positive impact on the organization and earn the extrinsic reward of a scholarship. In subsequent years, this would encourage other young employees to also pursue this opportunity, be a first-class worker and think creatively about the organization. Conclusion McDonald’s is a multinational corporation, which is perceived as many different things to different people. Some people see McDonald’s as a decent, fast and inexpensive meal. Others may view the company chain as a low quality restaurant that employs uneducated and unskilled people. Nevertheless, McDonald’s has a cheery corporate image that prides itself on quality and cleanliness, as well as good food and good service. The company employs state-of-art technology to help its workers in their tasks and makes the production process faster, attending to the customers in a prompt manner. In terms of leadership, McDonald’s makes a strong corporate effort to develop leaders. There are growth opportunities within the corporation or those who are willing to work hard and develop their leadership skills.

Compare and contrast the role of a financial manager with the role of an accountant

Compare and contrast the role of a financial manager with the role of an accountant THE FINANCIAL MANAGER AND THE ACCOUNTANTDoing business in today's economy is a very challenging endeavor where one needs to balance various aspects of the business not all being profit related such as good citizenship and being environmental friendly with others that are profit related and subject to a fierce competition from a multitude of global players having various geographical competitive advantages.In this context, the financials of a business is at the center of any organization's activities and the accountants and financial managers are the people making sure they are in line with the organization's goals and all organizational functions are synchronized for best results.To compare and contrast the role a financial manager with that of an accountant, we must first briefly describe them.An accountant performs the function of registering the data of all organizational activities that can be reduced to transactions and periodically preparing the four financial statements: The B alance Sheet, The Statement of Cash Flows,The Income Statement and The Statement of Changes in Owner's Equity.FinancesThe financial manager function requires to use the information prepared by the accountants and based upon other consideration such as the changes in technologies, society, politics and natural events make predictions and decisions to best sustain the organization's profit related goals and at the same time maintain an acceptable position with regard to the not profit related goals.All these activities need to be flexible and to accommodate changes by a multitude of factors some time known and predicable and some times not. With all this sad, it is transparent that the financial manager is a consumer of accounting output that is the financial statements, and based upon this information decisions for future actions are taken. These actions, when implemented generate results and the outcome of these results is...

An Introduction to Native American Literature

American literatures embrace the memories of creation stories, the tragic wisdom of native ceremonies, trickster narratives, and the outcome of chance and other occurrences in the most diverse cultures in the world. These distinctive literatures, eminent in both oral performances and in the imagination of written narratives, cannot be discovered in reductive social science translations or altogether understood in the historical constructions of culture in one common name. Vizenor 1) Since the end of the 15th century, the migration of Europeans to America, and their importation of Africans as slaves, has led to centuries of conflict and adjustment between Old and New World societies. Europeans created most of the early written historical record about Native Americans after the colonists immigration to the Americas. 3 Many Native cultures were matrilineal; the people occupied lands for use of the entire community, for hunting or agriculture. Europeans at that time had patriarchal cultures and had developed concepts of individual property rights with respect to land that were extremely different. The differences in cultures between the established Native Americans and immigrant Europeans, as well as shifting alliances among different nations of each culture through the centuries, caused extensive political tension, ethnic violence and social disruption. The Native Americans suffered high fatalities from the contact with infectious Eurasian diseases, to which they had no acquired immunity. Epidemics after European contact caused the greatest loss of life for indigenous populations. In 1830, the U. S. Congress passed the Indian Removal Act, authorizing the government to relocate Native Americans from their homelands within established states to lands west of the Mississippi River, accommodating European-American expansion. Perhaps the most important moment of governmental detribalization came with the passing of the Dawes Act in 1887 which set aside 160 acres for each Indian on the reservation, and opened the â€Å"leftovers† up for settlement. According to the U. S. Bureau of the Census (1894), the Indian wars under the government of the United States have been more than 40 in number. They have cost the lives of about 19,000 white men, women and children, including those killed in individual combats, and the lives of about 30,000 Indians. Native Americans were thus pushed out from their own lands and were forced to live in small reservations assigned by the federal government who claimed that setting the Indians on the course to civilisation best ensured their survival. Tribal customs were then forcibly altered and nomadic tribes became sedentary. All Native Americans felt the impact of the new reservation policies, which sought to isolate and contain Indians to make room for an expanding American nation. At the same time that Native Americans were being excluded from the nation, white Americans began to look to them as the source of a unique national identity and literature, distinct from European traditions. Literature from the period depicting Indian characters was incredibly popular, and many works are still celebrated as classics, including James Fenimore Coopers The Last of the Mohicans (1826), Catharine Maria Sedgwicks Hope Leslie (1827), and Henry Wadsworth Longfellows Song of Hiawatha (1855), to name only a few. These texts employ the trope of the disappearing Indian, which represents the deaths of Indians as natural, similar to the changing of the seasons or the setting of the sun, rather than the result of political exclusion or social discrimination. Thus the disappearance of Indians from the American social landscape was not only depicted within this body of writing but also implicitly approved of. At the same time the government sponsored authors and art programs; the proletarian themes of discovery, regionalism, and tourism were new forms of dominance over Native Americans. Therefore, early Native American authors wrote within a hostile political climate and in response to a dominant literary tradition that sentimentalized and condoned the death of Indians. But they found the means to engage with their detractors by authoring their own accounts of Indians that challenged stereotypical beliefs, demanded equal political rights, and proved that Indians were neither disappearing nor silent. Native American authors have faithfully presented some of these issues of inherent native rights, the duplicities of federal policies, and the burdens of racial identities in their short stories and novels. Wynema by Sophia Alice Callahan published in 1891, was the first novel attributed to a Native American author. Callahan, who was a mixedblood Creek, was aware of tribal issues at the time and therefore devoted most of her novel to native issues. Since then many novels by distinguished Native American authors have been published. One of the most important writers among Native Americans in the 1930’s was D’Arcy McNickle, a member of the Flathead tribe of Montana. His first novel The Surrounded was published in 1936, two years after the Indian Reorganization Act was passed near the end of the Depression in the United States. His novel is the poignant story of a mix-breed family and the tragedy of their exclusion from both the red and the white worlds. Because of cultural misunderstandings, which begin between the Indian mother and Spanish father, suspicion, fear, and finally death take their children. The novel is a history of alienation. Kenneth Lincoln who coined the term Native American Rennaissance pointed out that in the late-1960s and early-1970s, a generation of Native Americans were coming of age who were the first of their tribe to receive a substantial English-language education, particularly outside of standard Indian boarding schools and in universities. Conditions for Native people, while still very harsh, had moved beyond the survival conditions of the early half of the century. The beginnings of a project of historical revisionism, which attempted to document—from a Native perspective—the history of the invasion and colonization of the North American continent had inspired a great deal of public interest in Native cultures. During this time of change, a group of Native writers emerged, both poets and novelists, who in only a few years expanded the Native American literary canon.